Wednesday, June 6, 2007

"They're cupcakes with publicists. . ."

There is, actually, some part of me that wants to quit and bake cupcakes--and what the hell, muffins, moon pies and oatmeal carmelitas--and sell them to the starved for food and time who will pay $4 each for them. But jesus--people are doing it for free, for other people:

Kirk Rossberg, who owns the 23-year-old Torrance Bakery in the South Bay area of Los
Angeles County, said he’s swamped with intern applicants. 'Until last year, I never had people
asking to work for free,” said Mr. Rossberg, who is also president of the California Retail Bakers
Association. He estimated that of the 30 interns he used this year, 90 percent were leaving
professional careers to pursue a dream of opening a bakery.'

Surely there must be a middleground, right? You don't have to take the Ivy League degree and Fortune 500 job and chuck them whole hog to bake cupcakes and build a bakery, surely? Why not just part-time it? Why not--radical idea--just bake cupcakes recreationally instead of trying to sell them or turn them into the hottest hipper-than-thou manna?

It's pastry, people.

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